Sharing is caring – especially when it comes to content.
A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.
But what does it take to write an article that not only drives organic traffic but expands your reach across a variety of channels?
In this guide, we’re digging into the masterful art of article marketing – from topic ideation to content writing, to establishing a viral-worthy sharing strategy.
Sure, article marketing has gotten a bad rap and been abused by some. And yet it’s still a viable content marketing tactic when done properly. That’s where we’ll focus.
What Is Article Marketing?
Article marketing is an area of content marketing that involves writing and distributing articles across a variety of outlets.
These articles are typically designed to promote the author’s business or website via backlinks created, authority built, and visibility gained.
How Article Marketing Helps SEO
Article marketing involves the creation of valuable, informative content to be read by users online.
When users search for a given topic (mainly, within Google), they’re taken to the top-ranking web pages and blog posts related to that topic.
This means that website owners can publish their own article content, optimize it for search engines, and rank in Google Search for a variety of topics.
Do the optimization game right and you can drive dozens to even thousands of users to your website with your articles.
SEO Benefits Of Article Marketing
Article marketing offers many benefits when it comes to SEO, including:
- Enabling your website to rank for a wider range of keywords.
- Increasing the authority and trustworthiness of your website.
- Attracting more organic traffic from search engines.
- Converting users into subscribers or customers.
- Providing opportunities to rank in image or video search.
- Directing authority to other pages on your site via internal links.
- Attracting valuable backlinks to your site from other websites and blogs.
Can Article Marketing Work On Other Channels?
Article marketing is not only a strategy for SEO, though. It can also empower you to generate traffic via a wide range of social, direct, or referral channels.
For example, with article marketing you can drive traffic from:
- Other blogs.
- Email campaigns.
- Paid campaigns.
Benefits Of Multi-channel Article Marketing
Taking a multi-channel approach to your article marketing is the smartest way to get the most “bang for your buck.”
If you are going to put time (or money) into creating content, why not use it to attract visitors from a variety of platforms?
With this in mind, here are a few benefits of article marketing on other platforms:
- You can increase user engagement and interaction on social media platforms like Facebook and Twitter.
- You can generate organic traffic to your site and referral traffic from a variety of sources.
- You can re-share your articles to Pinterest, third-party sites, Medium.com, and more.
- You get multiple opportunities to convert visitors into subscribers or paying customers.
How To Write, Publish And Share Great Article Content
Article marketing is made easy when you establish a go-to process that fits your business and the users you are trying to reach.
This process can look a bit different from website to website, but the general steps go as follows.
1. Choose Your Topic
Brainstorm a list of broad topics that may be of interest to your audience. Whether you are a blogger, a business owner, a marketer, or something in between, you’re likely sitting on a treasure-trove of topics if you just give yourself the chance to think.
For example, if you are a freelance graphic designer, you can believe that your target audience is interested in all things digital design.
They may want to know:
- What are the best tools for graphic design?
- How to design a logo.
- What are the best fonts for business flyers?
- How much does graphic design cost?
- What are the greatest designs of this year?
Try to be exhaustive when it comes to thinking up topics related to your business and the people you are hoping to reach.
Then, you can move on to Step 2, which involves narrowing down your ideas with keyword research.
Answer the Public is a helpful (and free) tool you can use to come up with article topic ideas.
2. Conduct Keyword Research
Coming up with interesting article topics is great, but mapping them to searchable keywords is even better. After all, what’s the use in writing an article if no one is looking for the topic you are writing about?
Keyword research tools like Semrush allow you to look up a range of broad topics and see how many people are searching for that word (or related words) every month.
This search volume is a good indication of whether it’s worthwhile to write the article for SEO purposes.
Another factor to consider is competition level. You might find a high-volume keyword, but it’s too competitive for your small site.
In that case, it’s best to aim for a less competitive topic and then go after more competitor keywords over time.
3. Draft Your Article
Writing your article may be the best or most complicated part, depending on your writing experience.
One option is to hire an SEO writer to ensure your content is informative and optimized. However, you can certainly write your content yourself.
If you are going the DIY route, we highly recommend the Inverted Pyramid Method of SEO copywriting, which is an easy-to-follow structure for writing an article from start to finish.
This method will help you lead with value and write content users really enjoy reading.
4. Optimize Your Content
Next, you’ll want to optimize your content according to on-page SEO best practices.
- Writing a click-worthy, keyword-optimized title tag.
- Including a descriptive meta description.
- Adding an interesting H1 headline.
- Including concise H2 and H3 headings.
- Writing valuable body content.
- Adding internal and external links.
- Using an optimized URL structure.
Ticking all of the boxes in terms of on-page SEO will help set your article up for success, making it easier to rank high in the search results and drive traffic from Google.
5. Add Media
Once you have the bulk of the article content, it’s time to get creative.
Now you can add media to engage users, add value to your article, and improve your chances of ranking in image or video search.
Some media types to add to your article include:
- Pre-recorded videos.
- Original photography.
- Stock images.
- Graphic designs.
- Digital tools.
6. Establish A Sharing Strategy
Before you hit “publish,” think about all the channels you can share your article to in order to maximize your reach.
Actually, many CMS platforms make this easy, by including social share icons when you publish an article.
Similarly, there are third-party tools like Buffer that allow you to share your article to Facebook, Twitter, and beyond automatically.
Whether you go auto or take the manual route, be sure to share your article far and wide to reach as many users as possible.
7. Include Linkable Assets
One of the most important pillars of SEO is backlinks. Backlinks direct authority to your site, which causes search engines to essentially “trust” your site as a reputable source of information.
Adding what’s called “linkable assets” to your article can help attract links back to your site. Some linkable assets might include videos, infographics, free tools, resource guides, images, and more.
Learn about it here: Want Links? Here’s How To Create Link-worthy Content
8. Get (Re)published!
It’s one thing to publish your content on your own blog, and another to get it posted on other websites. You may have to “pitch” your content to other publishers in order to broaden your reach.
HARO is a free subscription-based platform where you can find publishing opportunities on other sites. Not only will publishers post their prompts in search of content, but they will often accept “cold” pitches for new articles.
Another option is to reach out to industry websites directly to ask for guest posting opportunities. If they bite, it can be a great chance to plug your own content and direct links back to your site.
Finally, social blogging sites like Medium.com allow you to publish content for free and link out to your own site.
These platforms can help generate more visibility for your article, even going as far as to “promote” your post at no cost. (In fact, this is how I generated over 13,000 views on a single Medium post.)
9. Interact, Engage, And Follow Up
Now that your article is out in the webosphere… now what?
Rather than wait for the traffic to trickle in, you can double-down on your marketing by engaging with users as they interact with your content.
This can look like:
- Responding to comments on Facebook.
- Replying to your blog post comments.
- Liking and commenting on re-shares on Twitter.
- Retargeting readers with Facebook Ads.
- Following up with new subscribers to your email list.
- Responding to people who reply to your email campaigns.
The important thing is to not let your article disappear into the abyss.
You can re-share your content over and over, giving your article new life. That way, you can drive traffic for months or even years into the future.
Get Creative With Article Marketing
Is article marketing part of your content strategy? It should be!
Every blog post is an opportunity to attract more traffic, subscribers, and customers from a range of platforms. Don’t let your blog go to waste!
Another pro tip? Ask your audience what topics they are interested in and add these to your queue.
You can start a running list of article ideas to tap into in order to keep the traffic flowing.
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Featured Image: PCH.Vector/Shutterstock
Category Content SEO
Publish: Publish your post on your blog site. Use SEO tools to optimize your content. Promote: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines.How do you generate traffic through article marketing? ›
Publish: Publish your post on your blog site. Use SEO tools to optimize your content. Promote: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines.How do articles help SEO? ›
What are SEO articles, as opposed to other types of written content? While there is crossover with other types of article, SEO articles are written primarily to gain increased visibility on Google for your business for important keywords.What is article marketing strategy? ›
Article Marketing is a form of marketing in which articles are strategically placed on the Internet to promote a specific website. The idea is to generate interest in your site, build trust as an expert in your niche, and create backlinks to your site that will improve its search engine rankings.What is an example of article marketing? ›
Some examples of businesses that use article marketing include: Health and wellness service providers searching for new clients. Scientific journals aiming to increase subscriptions. Online retailers and resellers looking for new customers.Does article marketing still work? ›
But is Article Marketing completely dead? No, depending on your competition and your keyword it's still an easy way to get some exact match anchor text links to your site, and for some narrow niches that can be enough. It's certainly better than buying links.How to increase website traffic with content marketing? ›
- Brainstorm new blog ideas. ...
- Emphasize SEO-optimized content marketing. ...
- Plan your strategy. ...
- Design a content marketing editorial calendar. ...
- Use industry thought leaders. ...
- Create consistent brand messaging. ...
- Incorporate video into your content strategy.
- Optimize your content with keywords. ...
- Create targeted landing pages. ...
- Craft engaging, high-quality content. ...
- Use digital ads to promote your site. ...
- Boost your local search reputation. ...
- Send emails that link to your website.
Article submission is an off-page optimization activity. It refers to attracting traffic by submitting SEO optimized articles to popular article submission directories. It is a long term SEO activity which helps increase backlinks and boost pagerank of your website or blog.What is the best article size for SEO? ›
The optimum post length for SEO appears to be from 2,250 to 2,500 words. You also want to see your posts shared and backlinked as much as possible. Longer posts are more likely to generate quality backlinks which, in turn, affect ranking factors.
In order for links to be SEO friendly, they should contain keywords relevant to the page's topic, and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share.How can I increase my SEO traffic in 30 days? ›
- 1 Build an email list. ...
- 2 Blog regularly. ...
- 3 Engage with audiences on social media. ...
- 4 Use social media ads. ...
- 5 Create an account on StumbleUpon. ...
- 6 Do an SEO audit of your site. ...
- 7 Do more guest blogging. ...
- 8 Use internal links.
That's why one of the most effective marketing strategies is using the 4 A model: Acceptability, Affordability, Accessibility, and Awareness.What are the advantages of article marketing? ›
- Writing high quality articles helps build your credibility as an author and establish authority in your field. ...
- Articles with your byline increase your name recognition.
- Market Penetration Strategy.
- Market Development Strategy.
- Product Development Strategy.
- Diversification Strategy.
Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.What is the difference between marketing and advertising articles? ›
In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.What is digital marketing articles? ›
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.What is the most popular content marketing? ›
Instagram is used by 65% of social media marketers, just behind Facebook at 67%. Short articles/posts and videos are the top two content types that B2C marketers used in the last 12+ months. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform.Do people still read articles online? ›
People absolutely still read blogs regularly. With the most recent stats, blogging isn't going anywhere, at least for a while. Blogs are an excellent marketing tool to help you reach your business goals and make more money.
The world of blogging for business is flourishing and it isn't too late to jump on the bandwagon! In 2023, blogging should be just as relevant as ever, creating awesome results for businesses. With a little bit of time and effort, your carefully crafted blog articles will start to pay off.What are the four C's of digital marketing? ›
Today the 4Ps of traditional marketing are being quickly replaced by what I call as the 4Cs of Digital Marketing. Product, Price, Promotion & Place today very rapidly are getting replaced by Content, Cost, Channel & Creativity. Content is the real king in the digital world.What are SEO strategies? ›
An SEO strategy is the process of organizing a website's content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.How do I push traffic to my website? ›
- Run paid ad campaigns.
- Engage on social media.
- Hire influencers.
- Use content marketing.
- Apply SEO strategies.
- Explore traditional marketing like tv, radio or mail.
We usually recommend you start out with two to four posts per month if you're just beginning to invest in your blog. This way, you can begin to build an SEO foundation while getting to know what your customers want to read from you.How many articles should I write for SEO? ›
Publish consistently after launch; one study found that having at least 24 blog posts can increase traffic to your blog by 30%, and having more than 50 posts can lead to a 77% boost in traffic. In general, longer posts are better—both for search engine optimization (SEO) purposes and for your visitors.Are longer articles better for SEO? ›
The SEO Benefits of Long Form Content. Longer Content Produces Higher Search Rankings. Simply put, studies show that longer content dominates page one of search rankings. SerpIQ ran a study charting the top 10 results in search queries by content length.How many SEO keywords should I use in article? ›
How Many Keywords Per Page Should I Use For SEO? Ideally, you should try to use one keyword per page, whilst also using three variations of keyword. Each page should focus on a single topic, including the main keywords within your content. You should choose one to three keywords per page.How long should a page be for SEO? ›
For SEO, the ideal blog post length should be 2,100-2,400 words, according to HubSpot data.How many pages are good for SEO? ›
Generally speaking, 10-30 pages of well-crafted content that showcase your products and services should be enough for most small to medium businesses. As long as you prioritize the user experience, you will get results.
- Not using Google Analytics data. ...
- Having the Google Analytics tracking code set-up wrong. ...
- Generic or naked anchor text. ...
- Little or no content (or duplicate content) ...
- Keyword stuffed content. ...
- Keyword stuffed title tags. ...
- Duplicate or default title tags.
- Slow Site Speed. ...
- Bad Reviews on Google. ...
- Faulty Google My Business Verification Code. ...
- Lack of Location-Specific Pages. ...
- Duplicate Content. ...
- Broken Images and Missing Alternative Texts. ...
- Outdated Content and Information on Site. ...
- Not Optimizing Your Website for Mobile.
Using a high density of keywords in your content can look like you are keyword stuffing, which will likely result in a penalty from Google and a drop in rankings. Instead, choose to use your keywords naturally throughout the article and avoid putting them all together as one massive block of text.
Make sure your website is user-friendly
Use a lot of headings to improve readability, and put your keywords in the headings. Headings stand out for search engines and will help you rank higher. Site speed is also important for SEO. The last thing you want to do is annoy your visitors with a sluggish site.
SEO best practices are tasks designed to help improve a website's rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site. In fact, only 63% of Google searchers ever click on something from the second page of search results.How do I maximize my SEO on Google? ›
- Make your site interesting and useful.
- Know what your readers want (and give it to them)
- Act in a way that cultivates user trust.
- Make expertise and authoritativeness clear.
- Provide an appropriate amount of content for your subject.
- Avoid distracting advertisements.
- Use links wisely.
- Create SEO Friendly URLs. ...
- Start The Title with Your Keyword. ...
- Add Modifiers To Your Title. ...
- Use H1 Tag in Your Blog Post Title. ...
- Use Multimedia in Your Medium Post. ...
- Use Subheadings in H2 Tags.
Does blogging help with SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.How do you optimize an article to rank on Google? ›
- Get backlinks. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. ...
- Mine your search queries. ...
- Target how-to and tutorial keywords with videos. ...
- Target pages already ranking. ...
- Do a SERP analysis. ...
- Add Schema markup. ...
- Check your technical SEO.
On their own, categories and tags are not critical for SEO. However, they can affect other elements that influence your search engine rankings, such as your site's overall user experience (UX). For instance, contrary to popular belief, WordPress tags don't work like hashtags on social media.
Content with over 1,000 words do better on average in terms of ranking in search for highly relevant keywords. A good benchmark is to write content that's around 1,000 to 1,500 words. At a minimum, blog posts should have at least 300+ words so that they won't be labelled as having 'thin content'.